In this paper, we present a new framework for improving soil strength using an advanced method of engineering statistics. The materials included clay till collected in Yttre Ringvägen, southern Sweden. Binders included quicklime, slag and ordinary Portland cement used as pure binders and blended mixtures. We first applied the Response Surface Methodology techniques aimed at binder blend optimisation: 1) Central Composite Design; 2) Box-Behnken Design; 3) Simplex Lattice Design. The Pareto charts were presented for modelling responses from tests with different binders and estimating their effects on soil strength. Finally, to examine the variables important for soil stabilisation, we also evaluated the effect of the amount of binder and the interaction between cement/lime/slag in different ratios: 30-50-20 %; 50-50-0 %; 100-0-0 % The paper highlights the major opportunities and challenges of engineering statistics as a cross-cutting research direction for the issues of civil engineering.