The purpose of the present study is to estimate the willingness to pay (WTP) for comfort, i.e. to get a seat, and crowding reduction on board local public transport in Sweden, including the modes metro, tram, commuter train, and local bus. We use data from a stated-preference study conducted in the three largest urban areas of Sweden. Respondents were recruited both during a trip and from a web panel. The stated-preference questions consisted of four attributes: price, travel time, seating or standing during the trip, and crowding level. Crowding level was illustrated by pictures showing different number of standing travelers per square meter. The estimated results suggest a WTP for seating of SEK 41 to 61 (SEK 10 ≈ EUR 1) per hour depending on the crowding level. A reduction to no standing crowding from 4 and 8 standing passengers per square meter is valued SEK 6-7 and 20-40 respectively, depending on seating or standing condition. If we instead interpret our estimated results as multipliers of the value of travel time savings, the worst travel condition in our study, i.e. standing in a crowding of 8 standing passengers per square meter, has a multiplier of about 2.9. All in all, our results seem plausible as they are relatively close to comparable estimated results from earlier studies that have valuated comfort and crowding reductions. Finally, sensitivity analysis also show that the results seem to be both robust and in line with knowledge about the value of travel time savings.